Manitoba Grass Fed Beef Association

To assist in the formation of a Manitoba Grass Fed Beef Association, product development, promotion and logistical coordination.

Project Contact: Glenn Friesen, MAFRI
Ph: (204) 745-5672
Start Date: April 2008
Completion Date: May 2010
Funding Partner: Manitoba Functional Foods Opportunity Program, MAFRI, MFC.
Project Results: A new website was created, http://www.manitobagrassfedbeef.ca/, logo created, product info labels, new recipes developed for several products. Products now available in Manitoba restaurants, hotels, Vita Health and to individual consumers – January 2012